for what reason do you react when s...

for what reason do you react when someone challenges your expertise? A big chunk of the marketing world was driven into a aberration of mind last year when the father/daughter marketing team of Al and Laura Reis crushed and trampled onward stereotypes by publishing the work "The Fall Of Advertising & The Rise Of PR" Their theme: Hitch your wagon to the public relations (PR) star and forget about advertising.
Many marketing person specially versed s perceive that the mass communications portion of their do job-work description lies in mass advertising. After all, they figure, advertising built the corporate America

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