Back in the summer of 2000 the CEO ...
Back in the summer of 2000 the CEO of a Massachusetts-based fledgling national drycleaning chain "wanna be" sent a verbal expression to his customers, which was in import a letter of apology for not constantly meeting the high standards he had establish for quality and reliability. This single note set off an eruption of "chatter" among fabricare industry pundits, the likes of which has not been seen since dot-coms were heralded as a guaranteed get-rich-quick opportunity for investors. an termed the communication a public relations disaster while others felt that it
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