Writing in the Summer 2002 issue of...

Writing in the Summer 2002 issue of the Graham Communications newsletter Magnet Marketing, President John R Graham (a marketing quick with close ties to the fabricare industry) levied a refreshingly poignant criticism of those marketers who "commit the unpardonable sin of business: they start believing their avow baloney." Graham challenged that what they attempt to pass not on as "marketing principles" many times turns out to be little more than "marketing prejudices."
Graham assenting repetitioned what regular readers of this marketing clinic already know,

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