Motorists passing at Charlie Pfeife...

Motorists passing at Charlie Pfeifer's coin-op laundry in Poughkeepsie, NY called "The Laundermat," are apt to do a deliberate double-take. Is that the right spelling, they ask themselves? Did I miss something back in school? Pfeifer delights in the confusion.
When he launched the business in the fall of 1987 the unconventional name was intentional. "I just wanted to acquire my business noticed," he explains with a mirthful shrug
Around the town of Poughkeepsie, a thriving hamlet of 40000 population in the middle of the bucolic Hudson Valley, The Laundermat has