Your challenge is to grab the custo...

Your challenge is to grab the customer's attention
"We have become an overcommunicated society," laments a marketing/advertising volume published in 1981. Even back then there was a barrage of corporate communications that supersaturated and enfolded the consumers' overloaded brains.
This 20-year-old work "Positioning - The Battle For Your Mind," asserts that, "another reason that our messages retain getting lost is the number of media we have invented to labor for our communications needs."
During the past couple decades, marketing and ...