A well-planned campaign is highly m...

A well-planned campaign is highly measurable

It has been an especially in extent and tough day. There's been undivided equipment breakdown after another. You bounc a check because you forgot that Monday was a bank holiday. Your best attendant is disclosed with the flu and drop-off work is piling up And, to such a degree what else is new?

You're residence now and it's time to kick back and wind down. You grab your ever-growing heap of mail, magazines and catalogues. "At least this is routine," you think as you stack the mail in appropriate piles.

The bills move in one collection, the junk mail