"Soft marketing" works o...

"Soft marketing" works onward subconscious level

couple months ago we were experiencing individual of those infamous (in the Northeast anyhow) rainy July days. The family '84 VW Rabbitt Convertible (that's not a mistake... 1984) refused to start. It was either battery vexed questions or the cantankerous starter motor that had lately required servicing. Little did I know that the car enigma would only be the start of an aggravating day.

The service call to AAA was supportive, courteous and generally uplifting. smooth the tow-truck operator arrived 15 minutes earlier than scheduled.