Forging an image What do rac...

Forging an image

What do race really think of your laundry? If they use it they must like it, at least to a certain stretch This has to be faithful doesn't it? Roger Schilling (page 36) believes each laundry projects some kind of image to its customers and prospective customers. This happens, he claims, unruffled if you haven't spent any circulating medium to forge an image.

You may be saying right now, "Does image really matter if business is good?" serviceable question. However, what if you want to expand your customer base and can't? What