Writing pres releases requires prac...
Writing pres releases requires practice A unmixed three decades ago, Boston area-based Jordan's Furniture was a small, single-unit operation located forward a Waltham side street. Today Jordan's is a multi-outlet empire that leads the national consumer furniture industry in sales by square foot--a tribute to its elegant marketing. Late last spring, Barry and Elliott, the colorful brothers who concede and promote the Jordan's domain, thanked their 1200 employee for the company's succes by dint of closing down the entire operation and flying all of its "J Team" to Bermuda for a
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