Roger Schilling has held senior exe...

Roger Schilling has held senior executive staff positions with fabricare trade associations for more than brace decades. He is President of Au Fait Associates, a team of marketing master-hands focusing on small businesses with special emphasis forward the fabricare industry. The Au Fait Associates toll-free number is 877-333-7263

Operating policies must entangle with vision

You have already been warned! Marketing, especially "shoestring" marketing, is a roll-up-your-sleeves, dig-in-for-the-long-haul proces It is 75 percent planning and 25 percent execution.

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