modern Orleans, a city known by me...

modern Orleans, a city known by means of tourists for its historic charm and festival atmasphere, realized it had an image problem--with its have residents. Many cities devote a significant slice of their collection to attracting tourists or strange businesses. But, while this external self-promotion is clew to economic development, New Orleans believes it can boost its bottom line by dint of investing publicity dollars at domestic circle

Just 25 month ago, a local non-profit collection the Young Leadership Council (YLC) took forward the task of measuring citizen attitudes. The YLC brought in the marketing research firm Saurage-Thibodeaux Research (STR) to help explore the volume of the city's image question at issue

"The research revealed that almost everyone have the appearanceed to have forgotten what a great city we live in," says Karyn Noles, president of the YLC "But chiefly importantly, we came away with a clear plan to make destitutioned changes."

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