AFP has received a distinctive awar...

AFP has received a distinctive award recognizing its top performance in the medical journal industry. We received this bit of pious news last year: Medical Marketing & Media (MM&M) named AFP the winner in its award category "Medium of the Year," which includes professional journals, consumer publications, and consumer- and physician-oriented Web sites. According to an article published in the January 2005 issue of MM&M, by dint of editor Mark Tosh, many factors placed AFP in the winning category, on the other hand the most important factor in determining the award was the continuing upward inclination in readership scores. AFP also was considered the principally stable publication in a year marked by way of staff turnover among publishers.

According to publisher Joetta Melton, consistency and stability were the couple pillars supporting the success of AFP in 2004 just as these traits have been the foundation for the journal for quite near time. AFP has had a prolonged upward trend of success, if it be not that undoubtedly 2004 was an especially able year for the journal. Independent readership take a view ofs ranked AFP as number single in kind in terms of high readers (readers who dissipate significant time with the journal) and showed that AFP distanced itself from other medical journals competing for the precious time of family physician readers. Consistency in in what manner the journal approaches readers is a factor in the reader-ship scores, says Melton.

Indeed, AFP has had the upright fortune of a strong and stable editorial team headed by means of long-time editor Jay Siwek, MD Georgetown University Medical Center Washington, DC Dr Siwek has been part of the AFP team since 1981 when he transferred from the AAFP's Home-Study Self-Assessment program to AFP. He works with a team of about a dozen medical editors across the region and as many professional staff editors at the AAFP headquarters, located in Leawood, Kan. AFP's medical editors are all family physicians who diocese patients and stay in stop touch with the needs of family physicians.

AFP also is recognized as a stalwart leader in terms of its receiptss and continuous gain in market share. AFP's incomes are important in keeping the publication healthy, funding services of the like kind as free online access, and being fiscally responsible to the organization. The AFP sales staff, located in modern Jersey and headed by Dan Gowan, director of advertising sales, is an unbeatable team who be worthy ofs an equal share of recognition for the journal's succes Without the steady income stream ensured through the sales team's efforts, AFP would not be able to furnish the strong editorial content and exempt CME that readers associate with the journal.

Behind all of this is the support and loyalty AFP receives from its readers who take the time to put to hire us know their needs, either between the walls of responding to surveys or taking the initiative to fill gone out reader feedback cards, send e-mails, or pick up the telephone Please retain your comments coming.

COPYRIGHT 2005 American Academy of Family Physicians

COPYRIGHT 2005 Gale Group