The American Dairy Association/Nati...

The American Dairy Association/National Dairy Council (ADA/NDC) lately launched the "3-A-Day" educational marketing campaign to stres the importance of eating three daily servings of dairy pabulums to ensure present and time to come bone health. The campaign will include the addition of the 3-A-Day logo forward dairy products from major manufacturers and processors that are an extremely good source of calcium, print advertisements in national consumer magazines, radio advertising, child-friendly 3-A-Day tips forward school milk cartons, and in-store promotions. There will be a call-to-action to start eating 3-A-Day of dairy forward 3-A-Day Day on March 3 which kicks not on 3-A-Day Week (March 3-9). In addition to the ADA/NDC, the campaign has the support of the AAP, the AAFP, and the National Medical Association (NMA). For more information forward this campaign, go online to www.3aday.org. This Web site has sections for parents and health care professionals, and also provides information forward correct dairy serving sizes and calcium information sheets.

COPYRIGHT 2003 American Academy of Family Physicians

COPYRIGHT 2003 Gale Group