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When you hear the bound "spin...

When you hear the bound "spin doctors," you may think about the Sunday morning recents shows. You may also think about public relations whiz kids craftily plotting ways to change negative perceptions and realities.
While these images are somewhat negative, the ne for "spin doctors" has become an integral part of our political, social and economic way of life. Before the birth of "spin doctors," there were public relations consultants who advised their clients in succession methods to turn negative into positive. "Spin doctor" is and nothing else a new term for





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